Personalized betting content that converts — from weekly digests to real-time churn triggers. Sports and esports. Works with Optimove, Braze, or any CRM.
Your database is valuable. But generic "Weekend Football Specials" emails aren't converting anyone.
Same data, completely different engagement.
No sportsbook integration needed. We plug into what you already have.
Export betting history (daily/weekly). CSV or JSON. No real-time integration needed.
Behavioral clustering, pattern mining, personalized content for each player.
JSON/HTML templates ready for Customer.io, Braze, or any platform.
Your CRM platform has AI features. But "AI-powered send time optimization" isn't the same as knowing why a BTTS bet matters to a specific player.
CRM AI optimizes when to send and which subject line to use. It segments on deposits, logins, and last activity. It doesn't know the difference between a BTTS acca player and a conservative singles bettor — so it sends the same "Weekend Football" template to both.
Result: optimized delivery of irrelevant content.
Built from the ground up for sports betting CRM. Segments on bet type, league preference, odds range, and acca patterns. Generates unique narratives per player with statistical reasoning — "BTTS hit in 8 of 10 derbies, and your BTTS bets have a 67% hit rate."
Betting intelligence, not generic AI.
Drop-in templates for Customer.io, Braze, and any CRM that supports dynamic content.
<!-- Customer.io Liquid Template --> {% for match in trigger.matches %} <div class="match-card"> <h3>{{match.home_team}} vs {{match.away_team}}</h3> <ul> {% for reason in match.reasons %} <li>{{reason}}</li> {% endfor %} </ul> <a href="{{match.deep_link}}">View Match</a> </div> {% endfor %} {% if trigger.betslip %} <div class="betslip-card"> {% for sel in trigger.betslip.selections %} <div>{{sel.match}} — {{sel.market}} @ {{sel.odds}}</div> {% endfor %} <a href="{{trigger.betslip.deep_link}}">Open Betslip</a> </div> {% endif %}
// GET /api/v1/digests/{player_id} { "player_id": "usr_abc123", "locale": "en", "segment": { "name": "Weekend Acca Player", "description": "3-4 leg combos, BTTS, odds 2.0-2.5" }, "matches": [ { "home_team": "Manchester City", "away_team": "Liverpool", "reasons": ["BTTS hit 100% in top-6 clashes"], "markets": [ { "name": "BTTS: Yes", "odds": 1.72 } ], "deep_link": "https://sportsbook.com/event/12345" } ], "betslip": { "combined_odds": 4.80, "deep_link": "https://sportsbook.com/betslip?s=..." } }
# POST https://your-crm.com/webhooks/bidcanvas { "event": "digest.ready", "batch_id": "batch_20260205", "stats": { "total_players": 45230, "segments": { "weekend_acca": 12450, "conservative_singles": 18320, "dormant_reactivation": 4200 } }, "download_url": "https://api.bidcanvas.io/exports/batch.json" } # Trigger Customer.io event per player: curl -X POST track.customer.io/api/v1/customers/{id}/events \ -d '{"name": "weekly_digest_ready", "data": {...}}'
Built for CRM teams who want measurable results.
Based on industry benchmarks from operators using personalized CRM content.
Personalized digests with statistical narratives dramatically outperform generic templates.
Dormant players return when content matches their specific betting patterns.
Regular, relevant triggers drive repeat deposits and sustained engagement.
Suggested combos gradually upsell from singles to multi-leg bet slips.
No sportsbook integration needed — works through your existing CRM stack.
Same content engine. Smarter timing. More verticals.
Auto-generate win-back content within 24 hours of inactivity signals. Match content to upcoming events each player cares about.
LoL patch-aware narratives, CS2 map stats, Dota 2 draft analysis — native esports content, not repurposed football templates.
Same content engine, every channel: email, push notifications, in-app cards, Discord/Telegram. Stat-forward short-form content optimized per format.
We optimize for the KPIs you're measured on.
| Your KPI | How We Help | Expected Impact |
|---|---|---|
| Reg → First Deposit | Contextual guidance for new signups | +5-10% |
| FD → Repeat Deposit | Pattern recognition drives repeat behavior | +8-15% |
| Bet Frequency | Regular, relevant weekly triggers | +20-30% |
| Avg Betslip Size | Gradual increase with suggested combos | +0.5 events |
| Sports Share | Reactivate casino-only players | 5% → 10%+ |
We work with your existing CRM and data infrastructure.
Connect betting history, we set up pipeline
You provide: Betting history export (CSV/JSON), player segment definitions
Behavioral analysis, segment definitions
You provide: CRM template access, campaign goals
Subset of database, A/B groups assigned
You provide: Test segment selection, approval on content samples
Analyze results, expand to full database
You provide: Performance data access for ROI analysis
AI Voice makes outbound calls with the same personalized betting content — 85% reach rate, real conversations, fraction of call center costs.
Explore AI Voice →Pricing and scope tailored to your needs — let's talk.